If you're a small business owner — regardless of the industry — email marketing can help you foster better customer relationships and build a stronger brand to drive conversions and growth. Small business owners often assume that email marketing isn't for them, isn't effective, or is just too expensive. This couldn't be farther from the truth...

Having good product descriptions on your online shop is as important as having great images or a technically flawless website. Not only does it contribute to a positive customer experience, but it contributes to the credibility of your store, it can help your online shop rank higher, and boost conversions for your site's visitors. What is a good pr...

To attract customers to your small business, you have to have a presence wherever those customers may congregate. From a simple sidewalk sign to an active presence in your community's Facebook group, the goal is to be top of mind when consumers need your products or services. One of the most effective ways to keep your business front and center is ...

Giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and serv...

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem ...

 Following these tips will help you in the long run. None are difficult, and none of them require any advanced expertise. But they can all have a huge impact on the designs you create. 1.Know your design's objective Every design project starts with an objective. Objectives offer a way to structure a project and validate its success. Before you...

People love pools and spas. They remind people of fun and relaxation. Marcus Sheridan, co-owner of River Pools and Spas, provided some great insight into the ways he uses social media and inbound marketing to drive growth for his business. Like many business owners, Sheridan‟s online marketing efforts consisted of a static website. Then, about two ...

Marketing your small business doesn't require a huge expenditure. On the contrary, many effective marketing practices - from creating a website to social media marketing and more - are perfectly doable on a low budget. But with so many marketing options, it might be difficult to know where to start. Should you opt for content marketing? Networking ...

1. GOOGLE ANALYTICS In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. Whether your website is run in the form of a personal blog, news por...

When thinking about a burger joint in Milwaukee, WI, it is likely hard to imagine a social media marketing pioneer. But that is exactly what you‟ll find at AJ Bombers. Joe Sorge, the owner of AJ Bombers and other restaurants in the Milwaukee are, describes himself as an early adopter and saw social media as a way to promote his new burger joint and...

Sometimes you need to quickly make a logo to realize a project. If you do not need the logo to have any specifics and be fully adapted to your brand, but you just want to have a simple logo, then there are many places to do it quickly and easily. However, if you want a more serious logo design, which would be specific, striking, unique and consiste...

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites we...

The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website's homepage and a landing page is the information they gather and its purpose. Where homepages share general information about the business, landing ...

 Are you thinking about creating or improving your small business website? Good idea! In 2021, websites are an essential aspect of business – regardless of what industry you're in. And if you want to leave a lasting impression, you need to make sure that you create a website that stands out. How? In this article, we've hand-picked 25 of the be...

Many business people faced with the task of writing for marketing purposes are quick to say: "Hey, I'm no Hemingway!" But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly. Hemingway's writing style "Succinct" is one of the...

If you're a small business owner, you're likely familiar with the term "there are not enough hours in the day." From drafting proposals and meeting with clients to keeping on top of emails and administration tasks, your days are full. It's easy to become overwhelmed and exhausted. Fortunately, technological advances in software and apps mean that t...

As every year, Data Reportal, in collaboration with We Are Social and Hootsuite, publishes a report on the digital world. For the purposes of this report, tools such as Statista, SemRush, GWI and the like were used. The most interesting statistics on the use of the Internet in 2022 When we talk about mobile device users globally, more than two thir...

As a busy mother and entrepreneur, salon owner Carla Pucciarelli understands the importance of self-care. With nearly twenty years of experience as a stylist and a strong commitment to stay updated with industry trends, her heart for helping people look and feel their best is what this salon is all about. Located in Fredonia, NY, and established in...

Small businesses love email marketing because it's cost-effective and delivers the best return-on-investment (ROI) on the planet. But, there's a catch. Email marketing only works when you stick to the fundamentals and avoid the endless cycle of going for quick sales. Your ultimate goal is to build and nurture subscribers so that they become long-te...

Discover what real content marketing is and three reasons why creating great content is worth the effort for brands and businesses. 44,000 years. That's how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia, an...